Japan's Health Ministry Cancelled a Movie Tie-Up in Five Days. What It Was Actually Trying to Deliver, With Japanese Reactions

Japan’s Health Ministry Cancelled a Movie Tie-Up in Five Days. What It Was Actually Trying to Deliver, With Japanese Reactions

Japan’s Ministry of Health, Labour and Welfare cancelled a tie-up with the film Mama ga Mou Kono Sekai ni Inakutemo five days after announcing it, and is recalling posters sent to cancer hospitals. What the ministry was actually trying to promote, why the same words changed meaning on a hospital wall, and Japanese reactions on X.