Why iPhones Got More Expensive Only in Japan — The Price Tag as a Currency Report Card

Sekahan — Global Reactions
Sekahan — Global Reactions
Why iPhones Got More Expensive Only in Japan — The Price Tag as a Currency Report Card
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説明文:
On July 18, 2026, Apple raised the price of every iPhone it sells in Japan. The cheapest model, the iPhone 17e, now starts at 107,800 yen — meaning a brand-new iPhone under 100,000 yen no longer exists there. Meanwhile, the U.S. launch price of the standard iPhone has stayed at $799 for six straight generations. Nothing changed about the product; what changed was the yen. This video traces 18 years of Japanese iPhone price tags, the precedent of the U.K. getting a price CUT when the pound recovered, and a simple diagnostic you can reuse: a worldwide price hike is a story about goods, a single-country hike is a story about currency. We also look at what is happening to the country that was once the world’s most iPhone-loyal market.
※ Reddit reactions are summarized from the linked thread and do not represent public opinion in Japan or elsewhere.
ブログ記事URL: https://sekahan0623.com/global-reactions/iphone-price-hike-yen/
X(旧Twitter): https://x.com/sekahan_0623
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